Beachy hair was imagined while sitting on a beach in Southern California.
Like you, we tried every hair brand out there.
And what we wanted from a brand just..didn’t exist.

You deserve a product that supports your hair goals, removes buildup so that you can achieve your brightest most beautiful dream color, and nurtures your hair no matter what you put it through.

We searched and tested until we found just the right mix.

We love all things California cool, casual lived-in beachy hair, wellness vibes, beautiful scents, sun-kissed strands and salty Ocean air. It’s in our brand DNA.

We give real salon pro advice so that you don’t have to ask the internet.

Surfers, water babies, hot iron addicts, curly girls and blondes have tested this brand.

Never have we ever loved a line so much.
Salon approved, and sealed with a kiss!

Believe in small businesses with us.

Support your love of eco friendly practices by filling up your bottles in your salons’ refill bar.

Available exclusively through your favorite local beauty expert .

Note from the editors:
Try curating your own “mix-kit”
The mini sizes make customizing fun and affordable.